The key to succeeding in any business that you ever chose to invest in is to understand what it is that the customer happens to be looking for. Remember, the customer is always right, and one way in which you can obtain a better understanding of customer desires is by conducting a survey. There is a pretty good chance that this will give you some actionable intelligence to work with, but there is nothing stopping you from being proactive and attempting to predict their desires before they even conceive of them.
It is quite rare for a business that offers carpet steam cleaning to go bankrupt. This is because of the fact that everyone needs to get their carpets cleaned sooner or later, and the pie is big enough for all investors to get a reasonable enough piece out of it. The truth of the situation is that the most basic thing that a carpet cleaning customer would be looking for is a fresh smelling rug that is devoid of dirt, and this is so simple that it is unsurprising that so many businesses in the field are thriving despite being operational for over a decade.
The fact of the matter is that customers are not just looking for clean rugs, though. That plays a huge role in their overall needs, but it’s not where the ball stops rolling. You also need to at the very least try to give them good customer service to boot. This means picking up their calls and getting back to them quickly, answering all of the questions that they have and being open and upfront about the costs of your service provision.